What is Content Marketing?

Content Marketing is the promise your brand makes to its customers. Content Marketing is crucial to a successful social media campaign and digital marketing strategy. Did you know that 9 out of 10 consumers ‘skip’ the video advertising when they have the opportunity. Today, traditional marketing efforts are no longer an effective method to expand your brands reach and improve the quality and quantity of engagement. Technology is changing by the minute, becoming more intuitive and appealing to website and mobile device users. Traditional advertising and marketing techniques are becoming less effective daily.

Content marketing is a journey, not a destination. It is not a concept, it’s a commitment, and one that Content Marketing Studio takes very seriously. This data-driven approach focuses on the consistent distribution of fresh, relevant, engaging content. These frequent brand messages must attract and appeal to clearly defined audiences, as well as mirrored consumer profiles, in order to influence behaviour, determine opportunities and drive profitable results. Whether in the form of website banner advertising, the latest snippet of code or hashtag #everything over social media platforms, audiences around the globe are being bombarded by thousands of digital communications and push notifications constantly. Today, companies must adapt and embrace this change in order to accurately redefine their brand as well as their evolving corporate and social culture. Analytics and tracking provide insight, so if you knew which pages of your website were outperforming others, wouldn't you want feature or place this content in the forefront… Today you can put your best foot forward!.

To learn more, contact us today.