Over a decade ago, websites were static html otherwise known as hard-coded. A client would direct a team of creative professionals, art directors, writers to formulate and sitemap the websites structure, layout and design. Advertising agencies and website design firms everywhere would custom design and brand a single source custom coded website with the ability to look and function on desktop as desired. In essence doing the agency would be recreating the wheel and doing the exact same thing over and over, because the focus was on the structure and functionality of the website, opposed to the content within the site, and more importantly the websites performance… then along came mobile.
With an increase in smart devices globally, we’ve reached a point where “if your website isn’t mobile-friendly, you’re likely missing over half your audience.” Responsive means that your website recognizes which device the website user is visiting from, then it serves up the right solution... one website displayed over multiple devices.
Responsive technology meant mobile-friendly so when Google announced that mobile-friendly websites will be receiving preferential treatment over unresponsive websites, the glass ceiling was put in place, and the focus became user experience. In order to manage the experience and the content, wordpress arrived with their templates called themes and in an instant, companies no longer needed a website, they required what’s called a Content Management System (CMS). The principle of having clients manage their own content was admirable; however, without wordpress experience, it was simply easier to leave it to the in-house programmer or development team.
Thanks to technology, we live in a world where every instance of data and more is available at our fingertips. Data that can be used to structure corporate and social cultures around the world. Cultures and similarities shared amongst online communities, brought together by associated interests that engage, attract and spark conversation, increase awareness, conversions and results. Because of this evolution in society and technology, the team at the Content Marketing Studio incorporates Content Delivery Devices that focus on the content, not the structure. After all, content being produced will inadvertently be seen in records amounts of shapes and sizes over more and more social media platforms and a growing number of mobile phones and tablets. Content marketing studios are popping up everywhere from Yahoo's storytellers in the UK to Melbourne Studios in Toronto, Turks and Caicos and Grand Cayman. If you're curious about the power of Content Marketing or want to learn more about the flexibility provided by today's technology and emerging platforms, contact us