Advertising vs Content Marketing
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
Data is Changing Traditional Business
The times have already changed. Companies in every industry worldwide need to evolve and embrace technology in order to better understand what's possible today. Marketing choices are being driven by data, not focus groups. The latest technology is differentiating between success and failure so there’s no denying the fact that media and data, art and science are inseparable. The value of data generated by digital platforms can guide creative strategies and help to define corporate cultures while amplifying market performance. Data helps us to understand the consumer and it is the increased level of understanding that can result in a competitive advantage, all dependant on the companies ability to evolve. One of the biggest challenges faced by companies today is “How do we keep what we have built up-to-date?” It’s time for companies to re-evaluate the role of data and media in their businesses, and more importantly understand the impact this data can have on the performance of a company. “Life is like riding...